A husband and father recently diagnosed with cancer urgently tries to book an oncology appointment online, finding no available appointments. Through more research he discovers Cancer Treatment Centers of America, which offers appointments in as little as 24 hours. He then decides to call and schedule an appointment, but while dialing their phone number, envisions what his care and treatment may be like at Cancer Treatment Centers of America. The phone rings and he is greeted immediately by an Oncology Information Specialist.

Cancer Treatment Centers of America (CTCA), part of City of Hope, was founded on a personalized, patient-centered approach to cancer care. CTCA is a national network of comprehensive cancer and research centers dedicated to tailoring a combination of cancer treatments and side effect management techniques to the needs of each individual patient. Inherent in our integrative approach is a commitment to personalized medicine, tapping breakthroughs in genomic testing, precision cancer treatment and other scientific advances to offer patients as many options as possible.

This spot focuses on what cancer patients might expect before receiving treatment at Cancer Treatment Centers of America: the importance of the moment before making a phone call to schedule an appointment and the anticipation of what to expect when deciding who to trust with your cancer care. Thank you for the opportunity to share these stories.