Within the framework of this event, TECHO (NGO dedicated to the eradication of poverty in Latin America) carried out this action. Postcards of the main cities of Latin America were printed with a particularity: its front was the classic with a beautiful photo of a tourist place, but its back showed another side of the city, that of its poorer areas.

4 special postcards were designed and distributed. Each of the postcards showed two faces of one city: Montevideo, Buenos Aires, Quito, Rio de Janeiro. They were given out to citizens and tourists of this cities in the week when the UN Habitat III summit was taking place in Latin America for the first time.

Hundreds of people were impacted by the action on the streets. The subsequent viralization of the action in social networks, extended the scope to tens of thousands.

Because we use a medium known to people as postcards and gave them life in a new and unique way.

Reach people at the specific time (the week when the UN Habitat III summit was taking place in Latin America for the first time) and with a message adapted to the specific place in which the public was. Afterwards, viralize of the action in social networks, to extend the scope.

From 17 to 20 October 2016, the world government representatives met in Quito, Ecuador for the UN Habitat III summit. There they worked on defining the future of cities with the New Urban Agenda, something that only happens every twenty years and that, for the first time, happened in Latin America. TECHO wanted to raise awareness about poverty within the framework of this event.