Constipation is a more commonly faced problem than people think. But talking about it openly is usually faced with disgust or shame. To navigate this exact challenge as a laxative brand, the Macrogol HEXAL plus Elektrolyt campaign leverages the strength of audio to engage with listeners via a memorable British voice from nature documentaries. With immersive soundscapes and episodes that describe seemingly natural events, each story highlights smoothness, the product benefit, to leave the listeners with a twinkle in their eyes.

In a world where discussing constipation is often met with awkwardness, and all laxative ads sound the same, it becomes difficult to stand out. Macrogol HEXAL plus Elektrolyte embraced the challenge with a refreshing approach. The humorous take from the radio spots went against the stigma around constipation and created conversations around it, enhancing the brand perception as witty and solution-focused, in a fresh yet memorable way.

In this humorous radio campaign, we use euphemisms from nature to talk about the laxative Macrogol HEXAL plus Elektrolyte. Every spot, descriptively narrated in Nature-Documentary style with a British voice, goes in-depth to observe a seemingly natural scenario with a smoother end than expected. The voice takes a surprising turn to land on the claim that relief from constipation could be that easy.

At the hint of dawn,

a rustling breaks the stillness of the forest.

As the sun rises,

an otter emerges from the shadows.

With a gentle stretch,

it spots the perfect place for a morning adventure.

The otter’s speed towards the riverside

hints at what’s about to come.

Just then, in a swift motion, it lunges in.

An arrival so smooth,

as if the water was always its home.

Along the heavy flow of the river,

the otter disappears into the depths,

leaving behind a sense of wonder.

Could it be this easy?

With Macrogol Hexal, it is.

Macrogol Hexal plus Electrolytes –

Smooth Laxative Relief.

Oooh, I think I spot another one.

In a world where discussing constipation is often met with awkwardness, and all laxative ads sound the same, it becomes difficult to stand out. Macrogol HEXAL plus Elektrolyte embraced the challenge with a refreshing approach. Through immersive audio narratives, the campaign chose to mimic nature documentaries to guide listeners through newer euphemisms found in the wild and land the claim of smooth laxative relief. This unconventional route provided a fresh impulse for the brand and the laxative product, moving beyond mere entertainment to leave a lasting influence on consumers.

The humorous take from the radio spots went against the stigma around constipation and created conversations around it, enhancing the brand perception as witty and solution-focused, in a fresh yet memorable way.