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PARKING

SIXT EGYPT, Cairo / SIXT EGYPT / 2020

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Overview

Credits

OVERVIEW

Tell the jury about the casting process.

The campaign was primarily based on the genuine and credible delivery of the actors, especially that the idea is all about deceiving the viewers and making them think that the ruined car is owned by the hero and then realize that it’s not even his car, hence that “I don’t care’’ look was a must. On the other hand, we had to have all the surrounding cast in each copy look as real and believable as possible to give that real slice of life situations.

Write a short summary of what happens in the film

Our campaign, the first to launch the rental category into the scene, presented a series of 4 scenarios that conclude with the reveal “Thank God it’s not my car.” The ad portrays a string of unfortunate events, which under normal circumstances would be quite catastrophic: from a wife who catches her husband with his mistress in a car, then proceeds to unleash her rage destroying it, to a man flat out falling on a car crushing the ceiling, to a couple losing control of their car on a ramp. All situations that would certainly cause a discernible amount of stress, unless you’re renting with Sixt and the vehicle isn’t yours to worry about. Through unparalleled availability and insurance, Sixt delivers convenient services for a hassle-free driving experience in a chaos filled world.

Cultural / Context information for the jury

Egyptians rarely rent cars and those who decide to rent a car are very skeptical about local car renting agencies, they are worried they will be overcharged with hidden fees and damage penalties especially that it's hard not to hit or scratch your car while driving in Egypt. That's why our campaign encourages everyone to rent a car with no hidden fees and fixed insurance rates... a worry-free car. So whatever happens to your car you'll just be glad it's not your car.

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