Film > TV & Cinema Film
BENSIMON BYRNE, Toronto / SCOTIABANK / 2015
Overview
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BriefExplanation
“Perfect Number”
The 5th Season in Canada is the hockey season, and it’s when we pick the numbers on the back of our jerseys. For a young hockey player, that means following his Dad around the house and peppering him with questions—questions that all have numbers for answers. He’ll end up finding more than just the perfect number. He’ll find inspiration.
EntrySummary
Every year, kids lace up and learn valuable life lessons from playing hockey. To celebrate these lessons and Scotiabank’s support of over 5,000 community hockey teams, we created a campaign based on the notion of Canada’s extra season, the 5th Season. There’s no other time of year like it. It’s when teammates become best mates and kids find their hockey heroes. It’s when kids count the sleeps to weekend tournaments in faraway frigid places. It’s when Dads can be content buying a boring minivan because at least it has cargo space for kids and their hockey bags. The 5th Season is the hockey season. And for kids, it’s the best season in Canada.
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