Print and Publishing > Product & Service
GREY LONDON, London / GLAXO SMITH-KLINE / 2012
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Lucozade unveiled a new brand position and creative campaign to coincide with its sponsorship of the Virgin London Marathon. The campaign unveiled the brand’s new ‘YES’ positioning designed to truly energise and inspire people to become renegade life lovers. The ethos, energy and timing of the Marathon provided a brilliant opportunity for Lucozade to bring its new positioning to life by helping inspire, motivate and support 1000's of runners taking on this year’s race as well as celebrating their achievements. Real runners captured a. All experiencing the emotional high of hitting a wall and pushing through to success and YES
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