To encourage people to exercise, M.S.PILATES, a Pilates studio,was offering a free first lesson. Not satisfied with the poor results,she turned to us. The mission was to increase people’s motivationto come check it out.

The extra value this idea provided, made the difference between ‘insignificant’ and ‘significant’.The studio enjoyed an unprecedented exposure: the game-like attraction made people ‘play’ with it, and later pass it onto those who haven’t seen it. A local newspaper mentioned it, and traffic into the studio has naturally increased.

Comparing the results, to the ones the client got on her earlier attempt,she was more than impressed. And all that for $19 (production costs).

Pilates is a set of very simple, everyday-like moves, that can bepracticed very easily. The idea was to communicate it, by directly interacting with people in the street, and make them exercise the moves.

As the most common move is stretching, we set up a little demonstration: we created a basic poster with phone numbers to tear off, and hang it around town… 2 meters high: your Pilates starts here!