Direct > Product/Service

PIMPS WANTED

M&C SAATCHI, Melbourne / MOFO CLOTHING / 2006

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Overview

Credits

OVERVIEW

ClientBriefOrObjective

To grow awareness of MOFO clothing within a small segment of ‘cutting edge’ fashion retailers not yet stocking the brand.What we wanted the retailers to do was visit the website and ultimately stock MOFO clothing.

Outcome

So far a small quantity of DM packs have been sent out. Nearly every pack sent has resulted in a new order for MOFO.

Solution

MOFO brand is based on the blaxploitation films of the 70’s and early 80s – like Black Belt Jones and Shaft. These movies use a very unique style of street language: so if you wanted to sell yourself, you’d say you need a pimp.

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