Direct > Product/Service
M&C SAATCHI, Melbourne / MOFO CLOTHING / 2006
Overview
Credits
ClientBriefOrObjective
To grow awareness of MOFO clothing within a small segment of ‘cutting edge’ fashion retailers not yet stocking the brand.What we wanted the retailers to do was visit the website and ultimately stock MOFO clothing.
Outcome
So far a small quantity of DM packs have been sent out. Nearly every pack sent has resulted in a new order for MOFO.
Solution
MOFO brand is based on the blaxploitation films of the 70’s and early 80s – like Black Belt Jones and Shaft. These movies use a very unique style of street language: so if you wanted to sell yourself, you’d say you need a pimp.
More Entries from Fashion & Luxury Products in Direct
24 items