Federico Pinedo is a former president of Argentina. He was an interim president for 12 hours. Yes, just 12 hours. For that he became a meme phenomenon, so we had Frank send him a direct mention on Twitter, “mocking” him for his expedient presidency.

We looked for Pinedo´s most retweeted tweet and we sent him a direct reply from the House of Cards official account, making it look like a natural conversation between two presidents.

Free media for over USD250.000

More than 10K RTs.

More than 1000 replies.

Barack Obama mentioned the campaign.

House of Cards broke all the viewing records in Argentina.

25 to 44 years old, users who Enjoy political/crime drama series, fans and friends of fans of House of Card

• Situation

Argentina has a very politicized society, so Netflix decided to do the launching of House of Cards S04 in our country.

• Brief

Ideation and execution of the social media campaign for House of Cards in Latin America.

• Objectives

Extend the show experience.

Create pieces that will have impact.

Relate House of Cards to our real world.