Brand Experience and Activation > Use of Promo & Activation

PONDS PHONE CLEANER

OGILVY SINGAPORE, Singapore / UNILEVER / 2011

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Overview

Credits

OVERVIEW

ClientBriefOrObjective

The objective of the campaign was to drive home the product functional message that Ponds facial foam is a solution to teen girls’ oily skin problems.

Effectiveness

Giving accessories-crazed teens proof of their oily skin every time they use their phones, which is about every 5 seconds.

Implementation

In the same way that Ponds facial foam removes oil from skin, Ponds mobile accessory helps remove oily residue on phone screens.

Relevancy

A great way to talk to teens about oily skin by showing how much residue they leave on phone screens every time they use it.

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