Brand Experience and Activation > Use of Promo & Activation
OGILVY SINGAPORE, Singapore / UNILEVER / 2011
Overview
Credits
ClientBriefOrObjective
The objective of the campaign was to drive home the product functional message that Ponds facial foam is a solution to teen girls’ oily skin problems.
Effectiveness
Giving accessories-crazed teens proof of their oily skin every time they use their phones, which is about every 5 seconds.
Implementation
In the same way that Ponds facial foam removes oil from skin, Ponds mobile accessory helps remove oily residue on phone screens.
Relevancy
A great way to talk to teens about oily skin by showing how much residue they leave on phone screens every time they use it.
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