BUCK, Los Angeles / APPLE / 2018
For this film, we used our creative process as the basis for the piece, including many of the styles, techniques, and POVs that represent us as a diverse group of collaborating artists. The whole piece is a mashup of vignettes, each representing the personal style of one of our artists.
Beginning with the inception of an idea deep inside our collective minds, we see its evolution as we pull back through an exploration of style, techniques, and metaphor. We transition between scenes with increasing speed, until finally culminating in an explosion of possibilities and visual radness.
Because we wanted to showcase the diverse skill set of our artists, we employed as many different styles of image creation and animation as we could, from slick 3D and generative particles to frame by frame cel animation, tabletop stop motion, and 2.5D.
We used a simulated continuous camera pullback through the entire piece to transition from scene to scene.
The biggest challenge, besides weaving all the styles together, was coming up with an animation technique that allowed us to move through a lot of content very quickly without using a fast moving, flying camera. We came up with a technique we call object permanence, in which we wipe over an object in one scene and it becomes a different object in the next scene. We ramp up the use of the technique until, for the last 10 seconds, it happens every frame (internally, we called this “the eyegasm!”).
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