Echoing to the brand’s message “Light Now. Right Now”, the spatial design of Prismverse was inspired by light rays travelling in a diamond with brilliant cut – a form that produces phenomenal brilliance with maximized light directed through its top. To realize the idea, a circular interior space was constructed, with wall of complex geometrical tessellated mirrors, constructed above a 10-meter-wide LED floor.

The visuals, mirror reflections and the surrounded soundscape immerse the audiences in splendors of our mother nature, staging galaxy and distant stars, rare gemstones, glistens of flowing water, and refracted light beams. The audiovisual journey resembles the instant brightening, moisturizing, protective and vitalizing effects of the “V7 Toning Light” product once applied on skin.

Prismverse’s experience introduces a modern and exuberant image of the international brand Dr.Jart+. It's a playground for the senses, inviting audiences to stay and discover.

To enhance its brand position in China market and to introduce its iconic skin-brightening product “V7 Toning Light”, global skincare brand Dr.Jart+ launched “Dr.Jart+ Light Now Exhibition” for the first time in China in Raffles City Shanghai. Through the experience, the brand aims to bring forward its product concept, “Light Now. Right Now.” and the product’s instant brightening, moisturizing, protective and vitalizing effects once applied on skin.

Altogether, we have created four scenes to form the whole journey:

Scene I: Galaxy

Scene II: Water wavelight

Scene III: Crystals

Scene IV: Refracted lights in prisms

The visuals are created using Cinema 4D, Maya, Redshift and Adobe AfterEffect. Visitors will be immersed in a kaleidoscopic view of visuals inside the circular space with complex geometrical tessellated mirror wall and a 10-meter-wide LED floor. Every mirror is precisely aligned so that no matter where the visitors go, brightening visual reflections brighten up their faces.

The journey to unprecedented sceneries of glimmers begins at the touch of the product centered in the space. For this interactive part, we used openFrameworks and Arduino to program the whole experience to the audiences. Omnidirectional speaker is equipped to create a surrounding ambient soundscape that we did by Ableton Live and Reaktor. Visitors were able to immerse themselves in the ambient soundscape, where sound was equally distributed in every direction they chose to go.

Within four nights, the interactive system, the LED floor and the tessellated mirror wall were fully constructed and calibrated in the Raffles City Shanghai. The swift and demanding construction as well as the highly impeccable interactive experience is believed to deserve the visitor’s recognition and to bring forward the brand’s vibrant and contemporary image among the China market.