Outdoor > Ambient

PROJECT GERMANY

HEIMAT, Berlin / HORNBACH BAUMARKT / 2016

Awards:

Shortlisted Eurobest
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Demo Film
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Overview

Credits

OVERVIEW

Synopsis

In collaboration with Germany’s Foreign Office, we transformed a listed building into an iconic and thought provoking signal. Even where advertising was forbidden.

With the project itself.

Project Germany:

A construction site, made to unite. Where craftsmen from every nation started their collaborative work. Creating four additional entrances from all sides, inviting everyone into the highly discussed and controversial building.

Showing the new state of mind of an entire nation. And giving an entire country

a brand new image.

Context information

The German Pavilion at the Venice Biennale. Built by the Nazis in 1938, and by far the most controversial building at the most important art exhibition in the world.

In spring 2016, in the light of the refugee crisis the Federal Republic of Germany decided to make a meaningful statement: By drawing on the values and general approach of … a DIY retailer.

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