Easy queuing with Autonomous Drive technology ProPILOT.

Nissan who aims to spread the use of Autonomous Driving focused on the most familiar congestion in daily life: queuing. They developed special chairs for queuing using an Autonomous Drive technology ‘ProPILOT’ that reduces the stress of traffic congestions. This idea sparked news globally, instantly spreading the benefit of Autonomous Driving.

STEP1: Announced the launch of ProPILOT CHAIR and called out for entries online for stores.

STEP2: Installed the chairs in stores (registered online).

STEP3: ProPILOT CHAIRS are now used as a brand asset of NISSAN in CES or other exhibitions.

/Media Budget:0 USD

/Earned Media Value in Japan: 7,400,000+ USD

/Twitter impression: 2,410,000,000+ imp

/The ProPILOT equipped model became the best seller in 2016.

It caused perception/behavioral change.

This self-driving chair led to perception/behavioral change among the audience. It tipped popular opinion towards supporting Self-Driving over those against it.

In 2016 Nissan launched its ProPILOT technology. ProPILOT can reduce the stress in traffic jams. but no one would want to listen to all this information. So we decided to transform Automotive news into Life news.

A major queuing nation, Japan.

In Japan, due to scarcity of land, queuing is part of everyday life.

Even for a simple lunch, we need to wait in long lines.

The number of people who get stuck in line is said to reach 180,000 per day. That’s about a total of 1,000km in length.