Social and Influencer > Websites & Microsites

PROVLIGGET (THE TEST-NOOKY)

LE BUREAU, Stockholm / SMI - SMITTSKYDDSINSTITUTET / 2013

CampaignCampaignLayout(opens in a new tab)

Overview

Credits

OVERVIEW

BriefExplanation

Young Swedes are amongst the worlds worst when it comes to the use of contraception. As the use of condoms in Sweden declines, cases of chlamydia and HIV increase.

How do you convince a generation with an apathetic attitude towards protection to listen and act upon a message they have heard so many times before? We needed to bring condom-use back into the limelight.

Thus, we created an innovative, virtual way to experience sex.

‘Provligget’, or ‘Test-Nooky’, is an app that allows you to ‘test’ sex with your Facebook friends. Through the app, you can send ‘sex-vites’ to your friends and, if they’re keen, you both record some moaning and groaning, which are then mixed together. Think of it as a social sexual symphony.

More Entries from Charities, Public Health & Safety, Public Awareness Messages in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEAUTY INSIDE

Best Digitally Led Integrated Campaign

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

(opens in a new tab)

More Entries from LE BUREAU

24 items

Shortlisted Cannes Lions
Taking Care of Business

Consumer Services / Business to Business

Taking Care of Business

SWEDISH PUBLIC EMPLOYMENT SERVICE, LE BUREAU

(opens in a new tab)