RKCR/Y&R, London / RANDOLPH ENGINEERING / 2016
Randolph sunglasses are famous for their toughness and quality, supplying to the US Military and Air Forces for over 30 years. Their classic aviators are worn by pilots, soldiers and world adventurers. Randolph wanted a campaign that captured this sentiment in its entirety.
The campaign introduces Randolph’s unique brand story (handcrafted in Boston Massachusetts) and unrivaled heritage (exclusive supplier of the US Military and Air Forces for over 30 years) to an as-yet unknowing global audience.
Many dramatic events have been witnessed through a pair of Randolph sunglasses, a fact that inspired the central thought of ‘Seen It All’. The execution brings the world of the Randolph wearer alive by creating immersive and iconic images as though seen directly through their lenses.
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