Target

Ill Children between 2-10 years & their parents

The Beginning

Parents of seriously ill children see in them an incredible strength hardly found in everyday people. At McDonald's we think so too and wanted to show our kids how strong they are in a way they will remember forever.

McDonald's placed Happy Meals Books to another level with this action, when children and their parents became the main characters of our tales.

McDonald's is all about joy and happiness, that's precisely what we give these real life heroes.

The Plot

We created illustrated audio books for each child that narrated fantastic adventure stories.

The Twist

What the kids and their parents didn’t expect was that they were the leading characters of the stories.

The End

Each child received a printed book with the story named after them.

For us at McDonald's the most important thing is that every child lives happily ever after.

We increase Happy Meal Books awareness through this action.

We received over 25 calls from hospitals and other non-profit organisations that wanted to hear the readings.