Social and Influencer > Other Online Advertising

RECRUITMENT CAMPAIGN

NOLTE&LAUTH, Stuttgart / NOLTE&LAUTH / 2007

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OVERVIEW

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How do I find candidates for the team of a new agency? With a revolutionary recruitment concept! And with a soap opera that entertainingly illustrates the daily madness at a “normal” advertising agency. Setting: the fictitious agency of Becker, Brown & Hardy. The entire campaign is based on the interplay between reality and fiction. Classic media, Internet, mobile videos, career platforms, headhunters, press releases and video platforms such as YouTube are being used to stage a fake agency as the real thing.Target group: Excellent, dissatisfied creative talents who believe that there is light at the end of the tunnel.

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