Design > Digital Design
OGILVY & MATHER, Chicago / BEAM / 2013
Overview
Credits
BriefExplanation
When we looked at the brand, we saw a need for Pinnacle to make the declaration we developed – “It’s More Fun on Top” – a more immersive invitation.
Today’s wide-eyed explorers capture every moment of their journey checking in on foursquare, snapping instagrams, tweeting 140 character thoughts, posting exploits on facebook, and sharing playlists with friends. However, we identified something missing: a way to pull together their awesomeness in one place. Enter REPEAKS – a social/mobile app that collects and captures this content while they’re out, then weaves it together into one remarkably fun highlight reel.
ClientBriefOrObjective
Pinnacle Vodka came to us looking for a rallying cry to connect with young vodka drinkers differently than other brands. When we looked at the category, we saw a sea of stodgy suits and celebrity grandstanding that entirely missed the point: vodka should be fun.
Implementation
The graphic language of Pinnacle vodka is all about fun. Our little blue triangles suggest a night at the top under the glitter of a disco ball. The bright copy colors guarantee that every status makes a statement and every tweet feels like a dance move. The tool and the overall experience exude the bright possibilities ahead, always optimistic. The interface is clean and simple while maintaining a sense of energy one might feel in their pursuit of irresistible fun.
Outcome
REPEAKS launched on April 27, 2013. We highly encourage you to go out, have loads of fun and make your own REPEAKS highlight reel while we anxiously await our fantabulous results.
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