Film Craft > Film Craft

RISINGSUN BAND

McCANN, Bangkok / VIKING FERTILIZER LTD. / 2018

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Film
Demo Film
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Overview

Credits

OVERVIEW

Synopsis

The film is delivered through a music video starring various Thai agriculturists in a band, utilizing RISINGSUN’s mascot as the lead vocalist. As the brand believes that “There is hope for tomorrow”, the lyric is aimed at encouraging Thai agriculturists to keep fighting through all the bad.

Context information

Rising Sun or “Rung A-Roon” in Thai is not only the name of our fertilizer brand but it is also a meaning of hope, glow and a brand new day. For agriculturist, having positive attitude awakens energy and motivation to overcome any obstacles they face on a daily basis.

Use of Music

We combined various Thai music styles such as Traditional Thai Country music, Indy Thai Country music, Thai Hip Hop music etc. to create a new musical style that has never been heard before; grabbing Thai agriculturists’ attention as well as emotionally connect with them.

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Direction

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