In 13 Child Road Safety Experience Centers across China, innovative methods are employed to let children have fun while learning about road safety. We created a board game that mimics daily traffic patterns that both children and parents can easily enjoy. Children can play as either pedestrians or drivers, advancing through the game by obeying traffic laws. The fun game play immerses children in learning the rules of the road from different perspectives, again and again. How closely users follow the rules affects how long they can play. Follow the rules, and you are rewarded. Break the laws, and you are fined. Eventually obeying the rules becomes second nature. This board game helps children and their parents develop and retain road safety knowledge, enabling them to react instinctively to any situation they face on the road.

It is a monopoly-like board game that mimics daily traffic patterns that both children and parents can easily enjoy. Children can play as either pedestrians or drivers. Throw the dice and advance according to the number shown on the dice. Answer questions about traffic rule and road safety. With correct answer,the player can further advance; with wrong answer, the player is fined and has to step backwards. Players compete to first arrive at the finish line.

The board game is deployed in Child Road Safety Experience Centers in 13 Chinese cities, as well as many schools and homes across China. By March 31, 2018, the program has directly benefited up to 360,000 people and influenced millions of families.

Situation: Traffic accidents are a leading cause of injury and death among children under the age of 17 in China, according to the Blue Book of Child Road Safety in China (2016). Fewer than one percent of children are placed in car safety seats, resulting in a child mortality rate 60 times higher than that of European countries. The seriousness and importance of safety measures are still highly underestimated. There is no national policy on the mandatory use of car safety seats for children, although some local governments in Shanghai, Nanjing, Shandong and Shenzhen have established a traffic safety code to protect juveniles.

Objectives:

Promote public awareness of child road safety and the importance of car safety seats for children;

Educate children and their parents to increase their understanding of the importance of road safety;

Help pave the way for legislation on car safety seats in provinces and nationwide.