We launched with an intimate profile depicting the authentic and heart-felt connection between Maroon5’s Jesse Carmichael –surprising because of his pop pedigree, but also a deeply thoughtful artist, composer, and student of music – and his Steinway. Nothing was scripted. We shot in the music room of his home and let him talk, play, improvise, and hold forth about his Steinway, its role in his life, and his development as a musician. We rolled until he had to end the shoot, as his piano lesson was scheduled to begin.