The new Fiat 500 Twinair is a funny car to drive among other things due to its bi-cylindrical gasoline engine whose turbocharger gains a power of 85cv and to its spectacular sound. To communicate these car characteristics we had to develop a graphic campaign underneath 500 Twinair “Everyday fun” concept.

The car positioning and its “fun” spirit were taken into account in the campaign represented in a funny and original way. Furthermore, the graphic designs had to show an attractive and impressive visual effect as the car itself.

The campaign had a great impact on many blogs, publications and magazines related to design and illustration, such as “Yorokubu”, one of the most influential magazines in Spain specialized on fashion and trends.

Even “Matador”, one of the publications most important of Spain, specialized in design, art and culture (published once a year at a cost of €70) echoed this campaign.

We wanted to show several situations in which different characters get bored in their daily routine – though, theoretically, it should be really funny, and they only enjoy when driving their Fiat 500. The alien as well as the super hero, the charming prince or are presented bored along their day with the exception when driving the 500 Twinair to go and come back from “work”, which shows how cool is to drive it.