Film Craft > Film Craft
Y&R, New York / LAND ROVER / 2015
Overview
Credits
BriefExplanation
An astronaut on a reconnaissance mission searching for a lost colleague.
EntrySummary
The Sundance Film Festival in Park City, Utah attracts creative, independent thinkers and puts them in rugged surroundings—a perfect place for Land Rover to communicate with their target audience. And they couldn’t do that using a typical television commercial.
So we challenged 5 up-and-coming directors to create their own uncommon adventure story / short film that would debut at the Sundance Film Festival. The only requirement: use a Land Rover as the camera.
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