Film Craft > Film Craft

ROVER

Y&R, New York / LAND ROVER / 2015

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Overview

Credits

OVERVIEW

BriefExplanation

An astronaut on a reconnaissance mission searching for a lost colleague.

EntrySummary

The Sundance Film Festival in Park City, Utah attracts creative, independent thinkers and puts them in rugged surroundings—a perfect place for Land Rover to communicate with their target audience. And they couldn’t do that using a typical television commercial.

So we challenged 5 up-and-coming directors to create their own uncommon adventure story / short film that would debut at the Sundance Film Festival. The only requirement: use a Land Rover as the camera.

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