Changing style is not easy, but even Santa Claus after more than 100 years with the same outfit decides that it’s time to renew his look.

After hearing an advertisement on the radio about Milan, he decides to go there to find his style.

Once arrived, he immediately devotes himself to shopping, but after a few purchases he realizes that the city has much more to offer. After a quick change of look and a shave, Santa Claus meets a friend who makes him discover Milan, from an art gallery to an evening with friends in a club, to a typical dinner in a milanese restaurant and then a last stop to be moved by watching a show at La Scala. The film ends with Santa returning home: visibly changed, he gets on an old tram and flies to the North Pole carrying something much more precious than style.

Many people think that Milano is famous for fashion only. Thanks to the storytelling of the film, YesMilano, the brand of the city of Milan that deals with promoting the city both in Italy and abroad, breaks this stereotype showing some of its most beautiful places, from the most famous to those less known or known only by the Milanese.

During his stay in Milano, Santa Claus visits the famous Galleria Vittorio Emanuele, buys in the Moncler store - symbol of Italian fashion, shortens the beard from "Antica Berberia Colla" - a historic barber shop in Milan, visits the Pinacoteca di Brera - one of the most famous art galleries in Italy, dances at the Apophis - a small disco known only by the Milanese but a reference for the underground subculture, and finally attends a show of the Teatro alla Scala.