Audio & Radio > Culture & Context

SAVE HEAVY METAL

VMLY&R MADRID / SVENSON / 2019

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Case Film
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Overview

Credits

OVERVIEW

Write a short summary of what happens in the radio or audio execution or campaign.

Heavy metal is famous for its energetic bases, hard core lyrics and striking long-haired looks. Without these elements, heavy metal loses its essence. Svenson, the nº1 center for hair treatments, wanted to stop this loss of identity that heavy metal is going through. Especially, since Spain is the second country in the world with most cases of alopecia. That's why we created a series of heavy metal songs, that were anything but heavy.

Script. Provide the full radio advert script in English.

Client: Svenson

Campaing: SAVE HEAVY METAL

REF 1

Song: Social Love

Sound: [Music intro]

Loc.Off: I saw you on Instagram,

Holy social network!

What I had before my eyes

Couldn’t be normal.

Pictures at the beach,

Casual posture,

Alongside a verse from Coelho,

A deep motivational quote.

“Animal lover” read on your profile

Damned algorithm,

That led me to you.

I’ve been lost since I saw you.

Chorus: Come with me, follow me.

I’m going to make you happy.

I’m going with you, follow you.

You are going to make me happy.

Loc. Off: Don’t let Heavy metal lose what makes it heavy.

Svenson, hair treatments.

Request a free appointment calling 900 111 030

REF 3

Song: SUMMER SONG

Sound: [Music intro]

Loc.Off: In Miami or Formentera,

Always lying in the sand,

In Santorini or Barranquilla

Long walks down the beach

Chorus: Give me, give me melanin,

For my skin pure vitamin,

Give me, give me melanin,

Lying at a beach of water crystal clear.

Loc.Off: In Costa Rica or Panama,

A flowered bathing suit and a little more.

Chorus: Give me, give me melanin,

Give me, give me melanin,

Loc. Off: Don’t let Heavy metal lose what makes it heavy.

Svenson, hair treatments.

Request a free appointment calling 900 111 030

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

The lyrics of the songs are written in Spanish, for a specific audience with a specific need. The style of music is very particular for the audience we want to impact.

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