We created “SAVENIRS”, a collection of souvenirs designed to show tourists the other reality of the country they visit so they can help change it; souvenirs that are sold in the same places in which they buy their normal mementos, with the aim of raising awareness and encouraging donations.

We designed 6 different “Savenirs”, one for each cause. (hunger, education, housing, etc.). Once they were designed and produced, they were placed in different souvenir shops in the areas visited by most tourists.

The first consignment of Savenirs sold out (2000) and we have now entered the second production phase. The campaign was well-received by tourists, making an impact on them when they were least expecting it, increasing awareness about the causes and thus achieving the final objective: A donation – With 12,000€ obtained to date.

Business and donation models that will be maintained in the future for the NGO.

An initiative that reaches the target audience directly and that has an impact on the target at the time of a definite purchase. By placing our “Savenirs” among the different souvenirs, we manage to raise awareness about the cause and encourage donations. We create a stronger relationship between the tourists and the country they are visiting, while also doing so with the tourists and the NGO.

To connect with a target audience that already spends large sums of money in the country: Tourists. A target audience that has enjoyed wonderful experiences and adventures and which we connect with at the perfect moment: When purchasing gifts and mementos.

Tourism has increased in Southeast Asia. The area receives large sums of money through tourism however, there is rising inequality among the local population. This is why we need to raise awareness about the situation and obtain donations in order to combat different causes (hunger, education, poverty).