When you don’t have dandruff, you’re confident to show off your scalp – so in short, you’re Scalp Brave. Using a unique form of hair art, the idea is to empower people to be bold, brave and celebrate the confidence that Head & Shoulders gives.

We used Rob The Original to create perfect likenesses of Head & Shoulders’ celebrity influencers into mens’ heads and present the work as portraiture, using their (remaining!) hair to style around the design to create a perfect likeness that would make viewers double take.

Using a new form of illustration that replaces pens & inks with cut-throats and razors, our campaign video shows Rob The Original at work, creating portraits of Odell Beckham Jr, Sofia Vergara and Giovanni Dos Santos by shaving illustrations into 3 guys’ heads. The video shows Rob at work, revealing details of his creations as we flip between our 3 models and the celebrity portraits. It then reveals the stunning, life-like creation alongside an image of the celebrity before showing stills, taken by portrait photographer Oleg Tolstoy, shot to add depth and realism to really bring Rob’s hair illustrations to life.

The video was uploaded to Rob The Original’s Instagram page, reaching his 385,000 followers. Alongside that, the three celebrities were tagged in the post and each then uploaded it to their own channels. So in total by the end of the campaign, the reach would be 39 million across social channels with no paid media support. The campaign will later be amplified in YouTube with the video pushed through pre-roll advertising with a plan to continue boosting the video right through to the Copa America this summer in the US.