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SCHLOCKMAN
KATSIN/LOEB, San Francisco / ESCALATE / 2001
Overview
Credits
Overview
CampaignDescription
Escalate offers a vastly simpler and smarter way for companies to enter the murky world of online selling. But, who's going to believe that after so many other companies have made the same claim. To counteract this underlying scepticism on the part of our senior technical and non-technical executive target, we decided to show what happens when you don't approach e-commerce in the right way. The result was a totally inept fictional company - the Schlockman Corporation. They decided, of course, to build their online channel themselves, with and the results - a website where nothing quite works as it should - speaks for itself. All by way of underscoring there's the right way to sell online and the Schlockman way.
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