Audio & Radio > Radio & Audio: Sectors
ANORAK, Oslo / DN (SWEDISH DAILY NEWSPAPER) / 2019
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
The spot starts off like a classic ad for the DN-newspapers app, urging people to download on their Huawei device. It then goes on to elaborate on how one of Huawei's managers har been arrested suspected for fraus and how Huawei's equipment is being excluded by many countries when they build their next generation mobile infrastructure because of fear of espionage. In Norway however they are still in the running to deliver key elements of our new 5g network. So anyone involved with that company having a Huawei-device may download our app from the Google Play store.
Cultural/Context information for the jury
DNs investigative journalists don't hesitate to go against big brands or mention uncomfortable truths.
Shedding light on the less positive aspects of big consumer brands is not commonplace in the commercial space in Norway at least. DN makes independent and investigative journalism accessible on most platforms, but takes time to shine the light on how som aspects of the big consumer brands are not just good.
Script. Provide the full radio advert script in English.
Keep track of how the big companies and their leaders decisions impact society.
DN digs deeper, helping you understand the world better.
Download the DN-app, from Google Play on you Huawei-phone.
Those Huawei phones are increasing in popularity, but recently one of their leaders was arrested suspected of fraud. He was caught in Canada and demanded to be extradited by the US. China didn’t acknowledge the allegations and responded by arresting a Canadian citizen and swiftly sentenced him to death for smuggling. Meanwhile allegations that Huawei’s hardware can be used for espionage circulates, and many countries have chosen not to use Huawei’s equipment when creating their new 5g mobile networks. In Norway, however, Huawei is still in the running to become one of the biggest suppliers to our new 5g mobile network.
So that’s Huawei. If you have one, download the DN-app in the Google Play-store.
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