SHAKE IT LIKE A DAD

VAYNERMEDIA, New York / HORMEL / 2022

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

Set in a suburban household outfitted with all the typical dad stomping grounds (the yard, the den, the living room, grill, etc.), Blackish star Anthony Anderson leads a diverse crew of charmingly stereotypical dads in a Father’s Day rap music video tribute celebrating the universal little things dads do, from shaking peanuts in their hand and repping corporate swag, to freakish strength and sonic-boom level sneezing, as they crescendo into a fun-loving choreographed dance number that ends in the ultimate Father’s Day shoutout.

Please tell us about the cultural insight that inspired the work

Mother’s Day is celebrated and revered. Father’s Day? A little less so. People spend half as much on the day and 40% of people have forgotten to celebrate it all together. While dads don’t necessarily talk about how they feel about this, when asked, they report wishing people would make a bigger fuss about them. 81% of men believe Mother’s Day outshines Father’s Day.

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