SHOT ON IPHONE 13 PRO - HOLLYWOOD IN YOUR POCKET

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2022

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

In this film, we go behind the scenes of various Hollywood level movie scenes being shot on the brand new iPhone 13. Showcasing its capabilities across five of the most popular movie genres (Action/Adventure, SciFi, War, Romantic Comedy, and Western). Blending what happens behind the camera with what we see through the lens to create a film that perfectly demonstrates the nimbleness, features, and cinema-level video quality of the new camera system.

Cultural / Context information for the jury

In order to properly showcase the movie-like capabilities of the iPhone’s camera we needed to align our scenes to popular Hollywood genres. Action/Adventure, SciFi, War, Romantic Comedy, and Western. Using these as our guideposts we mapped out which genres were most appropriate to showcase the specific features of the new camera system.

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