Outdoor > Ambient
ACE SAATCHI & SAATCHI, Manila / KRAFT / 2012
Overview
Credits
AmbientExecutionDescription
We created the Cadbury ‘Sing for Joy’ Vending Machine. The first vendingmachine that accepts not money – but singing – for a Cadbury chocolate.The machine was equipped with camera, video screen, sound system and recording capabilities. It enabled consumers to choose a song, then sing along to the music and lyrics which appeared over a live video image of themselves on the screen. Upon completing their song, the machine dispensed a Cadbury chocolate bar.
Hundreds of videos were recorded by the machine and uploaded to the Cadbury Facebook page, and the top video won P40,000.And the top 10 funniest videos were released as the ‘Sing for Joy’ Greatest Hits DVD – free with a purchase of Cadbury chocolate at selected venues.
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