Film > Culture & Context

SIP SLIDE

DEUTSCH LA / KEURIG DR PEPPER / CANADA DRY / 2019

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Overview

Credits

OVERVIEW

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In the midst of this stressful world, Canada Dry is committed to empowering people with micro-moments of relaxation. Sipnosis features a set of relaxing, looping videos, featuring Canada Dry Cans, that entrances people with perfect movements and provides a mid-scroll relaxation session. The hypnotic nature of Sipnosis draws fans in and encourages them to spend more time with our content

Cultural/Context information for the jury

For a brand that stands for relaxation, Canada Dry knows that advertising isn’t always. Social feeds have become a dumping ground for bad ads, memes, and political differences. When we really need this moment of reprieve, we’re constantly left feeling like we can’t obtain it. Pushing people to search for new ways to wind down, in the midst of this stressful world, Canada Dry is committed to empowering people with micro-moments of relaxation. Cue: Sipnosis, our spin on relaxation-inducing, oddly satisfying content. Sipnosis features a set of relaxing, looping videos, featuring ice-cold, refreshing Canada Dry Ginger Ale cans, that entrances people on the internet with perfect movements and provides a mid-scroll relaxation session.

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