Radio and Audio > Craft

SIREN TEST

AMNESTY INTERNATIONAL, Zurich / AMNESTY INTERNATIONAL / 2019

CampaignCampaignLayout(opens in a new tab)
MP3 Original Language
Demo Film
1 of 0 items

Overview

Credits

OVERVIEW

Write a short summary of what happens in the radio or audio execution or campaign.

While alarm sirens were being tested across Switzerland, live sounds of war from Yemen were also being broadcast on Radio 24 and at promotional stands. The transmission ended with a special broadcast on the topic, including an appeal for donations to support the work of Amnesty International in protecting the civil population in Yemen.

Cultural / Context information for the jury

In case of an alarm, the Swiss are requested to turn on the radio for further information. Despite 200 years of peace in Switzerland, the alarm sirens are tested every year to see whether they still work. At the same time, homes, schools, and hospitals in Yemen are being destroyed without warning during air attacks since March 25, 2015. Yet the conflict is disappearing more and more from the Swiss consciousness.

Script. Provide the full radio advert script in English.

While we test our sirens in times of peace, in Yemen bombs are falling without a prior warning.

Those bombs are delivered from around the world and they also hit schools, hospitals and residental buildings without a prior warning.

We at Amnesty International are fighting for the human rights and against arms deliveries for the war in Yemen.

You can help us protecting the civilian population at amnesty.ch/alarm.

More Entries from Sound Design in Radio and Audio

24 items

Grand Prix Cannes Lions
WESTWORLD: THE MAZE

Use of Audio Technology / Voice -Activation

WESTWORLD: THE MAZE

HBO, 360I

(opens in a new tab)

More Entries from AMNESTY INTERNATIONAL

7 items

Bronze Cannes Lions
THE HUMANITY CHECK

Peace, Justice and Strong Institutions

THE HUMANITY CHECK

AMNESTY INTERNATIONAL, AMNESTY INTERNATIONAL

(opens in a new tab)