Most South Africans are unaware of the huge impact they can make by donating blood. In fact, 1 pint of blood saves 3 lives. The goal of our activation was to promote this message in an engaging and memorable way that would lead to direct results.

Every time people sit down to donate blood it leads to lives being saved. So we came up with simple idea – sit down to save lives. Our installation involved a chair that was connected to three empty blood bags shaped like people. These blood bags were set up beside the chair with a message that read, “Every time you sit down to donate you save three lives.” Utilising Archimedes’ principle of displacement, when shoppers sat on the chair the three blood bags filled up with red (blood-like) liquid bringing the message to life for all to see.