AREA 23, AN FCB HEALTH NETWORK AGENCY, New York / MOLLIES FUND / 2018
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Mollie’s Fund provides essential education on how to prevent skin cancer. In additional, the organization provides information on how to properly spot the signs and what actions to take, potentially helping to save the lives of sufferers.
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EntrySummary
Abnormal moles can be the first signs of melanoma, the most fatal form of skin cancer.
Unlike many other cancers, the signs of melanoma are often readily visible, and many can be detected by a patient skin self-examination (SSE). When detected and treated early enough, melanoma is almost always curable.
Unfortunately, research has shown that only 30% of at-risk individuals perform SSE’s, contributing to nearly 10,000 deaths every year.
Traditional awareness efforts have prioritized sun protection, yet few focus on the importance of early detection. We wanted to instill urgency by showing what the first signs of melanoma can look like (an oddly-shaped mole)—and that what appears to be just a harmless mark on the skin could be something much more dangerous.
Empowering people to learn how to spot the signs is the best way to significantly reduce the morbidity and mortality of melanoma.
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