Social and Influencer > Online Advertising

SMART FAVICON

JUNG von MATT, Hamburg / undefined / 2009

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To make car enthusiasts see the smart fortwo as a small car that can give a lot of joy.„Big fun in small space“. With this in mind we created the world’s smallest advergame. It fits in a 16x16 pixel space where the favicon usually sits next to the web address in your browser. The games were placed on major automotive websites, accompanied by banners that directed people to play.

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