TAKAHISA HASHIMOTO ILLUSTRATIONS, Meguro-Ku / TAKAHISA HASHIMOTO ILLUSTRATIONS / 2012
Overview
Credits
BriefExplanation
Due to the impact of global recession, the illustration industry in Japan is losing its momentum, and its illustration business is in a predicament. In order to contribute to breaking through such a situation, a Japanese illustrator who believes in an importance of always providing unique and new illustrations desired to build recognition of the strength of Japanese illustrations, to inspire and energise the market.
ClientBriefOrObjective
Increase awareness of Takahisa Hashimoto, a freelance illustrator, to build recognition of Japanese illustrations across the world.
Effectiveness
New business expanded by 250% (domestic and international) from the previous year. Received solo exhibition offers and significantly increased the awareness.
Execution
A series of 3 pieces of riders on the snow, illustrating their deep passion and enthusiasm for snowboarding, who love to fall, stand up, fall again and keep trying until they make a great trick – basically those who absolutely love just to be on the snow. The Snowflake Men series are illustrations of pure, simple love towards snowboarding.
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