Social and Influencer > Social
McCANN LIMA, Lima / SAVE THE CHILDREN / 2015
Overview
Credits
Execution
First we recorded children’s voice showing signes of abuse and then upload it to this popular application.
Then we asked some celebrities to support us by making their own Dubsmash, but showing a final sign: ?#SPEAKFORTHEM. LET’S STOP CHILD ABUSE. Save the Children.
Outcome
In a short time more celebrities and people embraced the campaign.
#HABLAPORELLOS was TT.?
12 million people reached.
6.2 million media impressions.
But the main thing, the reports of child abuse increased, cause now more peruvians "speak for them".
Strategy
In early 2015 Peru lived a global phenomenon of social networks: Dubsmash. Million of videos are shared through this fun app. Even celebrities play using the voice of someone else.
At the same time, the country had the most number of child abuse cases in Latin America. This reality is difficult to change because the victims for fear silent.
So we decided to use this fun app to fight child abuse. Many celebrities shared their videos with the voice of children abused, and the final message was #SPEAKFORTHEM, LET’S STOP CHILD ABUSE.
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