Mentos wanted to extend the reach of their Spider commercial where a young man was beaten up by a spider. Fans wanted in on the action, and we wanted to reach more of our young, mobile-savvy, casual-gaming audience. The best way to do it was with an iPhone app. We put together a game where you can fight six unique spiders. The game has training modes to get you stronger and increase your odds. The app reached number 4 in the App Store the weekend it launched and hit over 2m downloads at launch and has logged over 12m minutes of gameplay to date.