Social and Influencer > Branded Tech
OGILVY & MATHER, Istanbul / COCA-COLA / 2014
Overview
Credits
Execution
First we developed an app which uses GPS technology. Then promoted it on a beach with posters.
When someone used the app, our specially designed Sprite Zero - Refresher flew by,
refreshed with its cool spray and dropped a Sprite Zero can.
Outcome
Refresher delivered hundreds of cans in the event. But refreshed a lot more. It generated lots of buzz to the brand. And now it is getting ready to fly through the beaches across Turkey.
Strategy
In Spring 2014, Sprite Zero planned to fly into the Turkish market.
The objective was to talk to youngsters in a way they can’t ignore.
First we developed an app which uses GPS technology.
Then promoted it on a beach with posters.
When someone used the app, our specially designed Sprite Zero - Refresher flew by,
refreshed with its cool spray and dropped a Sprite Zero can.
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