Social and Influencer > Branded Tech

SPRITE ZERO - REFRESHER

OGILVY & MATHER, Istanbul / COCA-COLA / 2014

CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
1 of 0 items

Overview

Credits

OVERVIEW

Execution

First we developed an app which uses GPS technology. Then promoted it on a beach with posters.

When someone used the app, our specially designed Sprite Zero - Refresher flew by,

refreshed with its cool spray and dropped a Sprite Zero can.

Outcome

Refresher delivered hundreds of cans in the event. But refreshed a lot more. It generated lots of buzz to the brand. And now it is getting ready to fly through the beaches across Turkey.

Strategy

In Spring 2014, Sprite Zero planned to fly into the Turkish market.

The objective was to talk to youngsters in a way they can’t ignore.

First we developed an app which uses GPS technology.

Then promoted it on a beach with posters.

When someone used the app, our specially designed Sprite Zero - Refresher flew by,

refreshed with its cool spray and dropped a Sprite Zero can.

More Entries from Utility/Tool/Service (online/offline digital service/product/utility/tool) in Social and Influencer

24 items

Grand Prix Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

User Experience

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

(opens in a new tab)

More Entries from OGILVY & MATHER

24 items

Grand Prix Cannes Lions
EVOLUTION

Corporate Image

EVOLUTION

UNILEVER, OGILVY & MATHER

(opens in a new tab)