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STAND PROUD

FALL ON YOUR SWORD, New York / SPRITE / 2013

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Overview

Credits

OVERVIEW

BriefExplanation

This spot and the campaign in it's entirety speak to Sprite as a unique being, where the bottle is told to be who it is, nothing more and nothing less. A refreshing lemon-lime beverage that makes thirsty people less thirsty. Sprite as a brand is also geared toward a young, urban demographic, and the music drives this home in this campaign.

Execution

Original score

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Direction

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Use of Original Music

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