Brand Experience and Activation > Product & Service

STICKY CRANE

KNSK WERBEAGENTUR, Hamburg / HERLITZ / 2009

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Overview

Credits

OVERVIEW

ClientBriefOrObjective

The objective of the sticky crane promotion was to prove the amazing power of Herlitz Superglue.

Implementation

The idea was born when looking out of the office window on a crane on the other side of the road. Once we had the permission of the construction company we produced and installed the tube.

Outcome

Several Newspapers reported the Promotion. A significantly higher amount of superglue was sold in comparison to the usual average quantities.

Relevancy

Cranes have to lift really heavy stuff all the time. An ideal place to advertise superglue.

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