Health and Wellness > Consumer Products

STRAWBERRY

GOODSTEIN, Beijing / VIVA NUTRITION / 2016

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Overview

Credits

OVERVIEW

EntrySummary

Viva Nutrition is a New York based food company that produces food and supplements with real ingredients for children and adults with the focus on the Chinese market.

In the last years China has seen one food scandal after the other. Concerned consumers demand more and more knowledge about real food ingredients and often choose foreign products over their domestic competitors.

The ads for Viva Real Fruit Gum are based on the simple insight that 'real fruit' is the better ingredient than any of the chemically boosted competitor brands.

Translation

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