STREETPARADE
NETVERTISING, Zurich / DOMINIK KAISER / 2001
Overview
Credits
Overview
CampaignDescription
As the second largest techno-music event in the world with over a half of a milion visitors, the Street Parade annually demonstrates love, freedom and tolerance in Zurich, Switzerland. This year the noncommercial event will take place on August 11th. Using technology like Flash5, XML, PHP and Java Netvertising sets up the official website, on which comprehensive information about the parade, a party guide, radio and TV live streams can be found. The website will serve as a second demonstration platform before, during and after the parade itself. It will change its interface dynamically depending on all the interactions of all users which are currently online. Users can communicate and interact with each other and post their statements. In the year 2000 the Street Parade website had over 1.7 million hits, which was three times more than the year before. The organisation committee of the Street Parade expects even more hits for this year.
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