Film Craft > Film Craft

SUPERHERO

SWARM@RKCR, London / INNOCENT / 2011

CampaignCampaignLayout(opens in a new tab)

Overview

Credits

OVERVIEW

Synopsis

In order to get the nation to understand why and when to drink an innocent smoothie, we turned the innocent smoothie bottle into a Superhero “Here to save the peckish!!” We re-purposed the words from Queen’s smash-hit ‘Flash-Gordon’; “Fruit! Ah haaa, Saviour of the Universe!!” and used our little Superhero to swoop in on members of the British Public, looking for a snack to fill their hunger pangs. We used a deliberately Low-Fi style in order to continue innocent’s ‘home-made’ feel, and add comedy and authenticity to our little hero’s cameo. We had particular fun with his cape and suspending him from string.

More Entries from Best Use of Music in Film Craft

24 items

Grand Prix Cannes Lions
AFTER HOURS ATHLETE

Direction

AFTER HOURS ATHLETE

PUMA, DROGA5

(opens in a new tab)

More Entries from SWARM@RKCR

3 items

SUPERHERO

Non-Alcoholic Drinks

SUPERHERO

INNOCENT, SWARM@RKCR

(opens in a new tab)