We look for a low-cost experience that may also be similar to travelling: translating. We also found that if we translate an idea into different languages it can change the same way people do while travelling.

Through an e-mail marketing campaign, we sent the link to the selected clients for them to see the series of videos.

So that way they can prove that travelling can make them more sociable persons, can encourage them to try new flavors and to do thing they have not done before.

The campaign was released few days ago, so for that reason we do not have conclusive information in connection with the results.

We selected all clients that have not travelled abroad before from our database.

We looked for the most convenient way to create an experience that is going to show how a trip to other cultures changes people, without involving a real trip.

SITUATION: Leisure trips outside Chile have decreased up to 25% as a consequence of a strengthening US dollar. For said reason, Chileans rather travel inside the country.

OBJECTIVE: To encourage people to keep travelling abroad by showing them the way that getting to know a new culture can change them.