TAKE TWO V
MRM PARTNERS/ZENTROPY, New York / MARRIOTT / 2002
Overview
Credits
Overview
CampaignDescription
The goal of this execution was to provide the incentive for the target, "determined business travelers", to click through and hopefully sign up for the "Take Two" promotion on marriot.com. Objectives: Drive traffice to "Take Two" promotional area within marriot.com. Generate awareness of "Take Two" promotion. Target group business travelers.
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