LEO BURNETT SCHWEIZ, Zurich / TURMHOF DISTILLATES / 2016
Overview
Credits
Idea
Most often fruit brandies are drunk at a too warm temperature. To visualize the correct and best temperature for drinking fruit brandies we designed the label with color changing pigments. If you touch the bottle with your hand and the schnapps has the right temperature, the color on the bottle will change. Only now you are able to see the label with the description of the taste and you can discover how the brandy was made.
Execution
We designed the label with color changing pigments. If you touch the bottle with your hand and the schnapps has the right temperature, the color on the bottle will change and you will see the label with a description of the taste and how the brandy was made.
Results
The product was released on 26.4.2016 and stock of promotional, seasonal bottles were all sold out by date.
Strategy
Most often fruit brandies are drunk at a too warm temperature. To make sure that the schnapps is drunk at the right temperature we designed the label with color changing pigments. So people will effortlessly know when the schnapps has the right temperature for the utmost pleasure.
Background
Turmhof is a producer of pure handmade fruit brandy in different tastes. The fruits are picked, selected, distilled and bottled by hand. He chose three of his best fruit brandies for a special editon. He briefed us for a new label.
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